Dallas Museum Aims for 500,000 Plus Members

If it all works out, the Dallas Museum of Art could soon have more members than any art museum in the U.S. According to the Dallas Morning News, the museum will begin offering free admission and free memberships in January. The move was announced at a press conference this morning by director Maxwell Anderson. It will be the first museum in the country to offer the combination. Admission is currently $10. The museum hopes the changes will broaden the demographic base of attendees and increase memberships from a current 21,000 to a half million or more.