Bring Back the Antiques

1937 New York Times Advertisement
1937 New York Times Advertisement

 I was searching through a 1937 edition of the New York Times this afternoon when I came across an ad for antique furniture.

“Antique furniture?”

 “In the New York Times?”

An oddity for sure. An ad in a major newspaper today would be one of the last ways an antiques dealer would try to sell furniture.

I had just seen a few pages before an ad for new furniture and almost hit the print button on a Federal-looking sofa. I point here here, if there is one beyond simple observation, is that the use of antiques in home furnishings needs to be promoted.

But what could propel antique collecting to the status it had in 1937? If the Presidential puppy dog is any indication, perhaps an enterprising dealer could interest the Obama’s in adding a chair, clock or sofa to the White House collection… and if the dog took a liking to it, well you can imagine how we could build from there.


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Response

  1. Col Avatar

    Problem is that the major corporations are all over the advertising in major publications like NYT. How is something like antique furniture even gonna get a look in, is there any chance they can match the spending budgets of the IBMs and Apples of the world

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