Are you a dealer trying to use social media to engage new customers and grow your business? Maybe you have a local store but are on the fence about doing shows locally? Yes, you should be engaging customers on social media. And yes you should go to shows locally. In fact, evidence more than suggests … Continue reading For Dealers, Social Media and In Person Promotions a Winning Combination
Tag: Social Media
Antiques Business Observer: Pinterest Perfect for Products
You may have noticed something new at the end of each post on urban Art and Antiques. Among the social media tags there is a little button called Pin It. It's for the social media site Pinterest. The name had come across my screen several times, then this morning on a Spree webcast with Gary … Continue reading Antiques Business Observer: Pinterest Perfect for Products
A Q&A With Philadelphia Antiques Show Chairwoman Gretchen Riley
Big changes are underway at the Philadelphia Antiques Show, among them a move to Center City and the Philadelphia Convention Center and a decision to allow some newer objects into the show. This afternoon I spent some time on the phone with the Show's Chairperson, Gretchen Riley, who tells us more of what to expect … Continue reading A Q&A With Philadelphia Antiques Show Chairwoman Gretchen Riley
Going Gaga for Antiques
The debate over how to revive the antiques trade is ongoing. There's a continual comparison to contemporary art. There's also talk of how to gather up enough money for a celebrity, perhaps Betty White, perhaps Lady Gaga to come in and save the day. On the first topic, let me say antiques are not contemporary … Continue reading Going Gaga for Antiques
We’re in this Show Together, But Who is Talking to the Customer?
By most measures antiques sales are off their highs. The size and performance of the antiques industry is not measured in any scientific way, but I think its safe to say the conventional wisdom is things are not what they used to be. Some of the issues are external like demographics and consumer preferences, but … Continue reading We’re in this Show Together, But Who is Talking to the Customer?
The Journey of Antiquing — 8: To Bring Them In
This is an inconvenient truth: By and large, the antiques world is responsible for the shrinking market caused by its consistent neglect of the younger generation, and such an important demographic group will go on as missing unless they are brought in on their own terms, in their own way. The antiques industry is talking, … Continue reading The Journey of Antiquing — 8: To Bring Them In
Antiques and a New World of Social Media
Antiquarians know well the ways in which communication has changed over the course of the last two centuries. From the day in 1844 when Samuel B. Morse transmitted “What hath God wrought” by telegraph, the tools we use to communicate have continued to evolve. Deluged by the onslaught of e-commerce, email marketing and now social … Continue reading Antiques and a New World of Social Media
Shouts and Murmurs: Even Connie Swaim is Twittering
It would seem some people avoid opening the front door for fear of a customer walking in. It’s a bit of an overstatement, but not so far off the mark for those who shy away from social media. Like the telephone, email, snail mail and just chatting on a street corner, social media is simply … Continue reading Shouts and Murmurs: Even Connie Swaim is Twittering
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