Thinking you know who your customer is and knowing who your customer is are two different things. Knowing your customer comes not through casual observation, but through an ongoing effort to collect data from a variety of sources. Services like Groupon provide some measure of insight, though it may be limited to providing information on … Continue reading Groupon Provides Customer Insight for Show Promoters
Jeanne Stella, Stella Show Promotions; Jon Jenkins from Jenkins Promotions; and Melissa Sands from the Randolph Street Market and Image Pilots joined me in a podcast call this afternoon to discuss the use of Groupon in boosting the gate at shows and broadening the market to new customers that haven't been to shows previously. Use … Continue reading Groupon, New Customers and the Eight Letter Word We Don’t Say Anymore
The word around these parts this week has been "Groupon," the online social shopping site. Jon Jenkins mentioned in Wednesday's podcast he would be using it for his upcoming show in Nashville, and I discussed its use with two other promoters, one on each coast. Internet users sign up for "Groupon" and then receive a … Continue reading Can Groupon Save the Antiques Business?
He may just become the first to use Groupon for an antique show when a promotion goes out for Antiques at Music Valley in Nashville next month. There's good reason to try. There are some 250,000 Groupon users in Nashville--people who aren't current customers-- the site attracts those in a younger age group with a … Continue reading Jon Jenkins on the Next Generation of Antiques Show Goers
This is an inconvenient truth: By and large, the antiques world is responsible for the shrinking market caused by its consistent neglect of the younger generation, and such an important demographic group will go on as missing unless they are brought in on their own terms, in their own way. The antiques industry is talking, … Continue reading The Journey of Antiquing — 8: To Bring Them In